March is all about celebrating women. As we start Women's History month and celebrate International Women’s Day on March 8, the women of Washed Ashore decided to dedicate this month’s blog posts to the women in our lives that inspire, support and motivate us.
So here’s to strong women. May we know them. May we be them. May we raise them.
This week, Brittany, Washed Ashore PR and Sales Manager, met with her good friend the wonderful Deanna Ansara, creator and designer of Vincetta Studio.
Photo credit: theassemblist.com
As you know, I have been a fan of your designs and your vision since we worked together almost 3 years ago.
Can you tell WA readers what Vincetta means and the message you are sending to your customers?
Be unapologetically who you are. Be kind to others and yourself. Try to find ways to truly feel good in your own skin. Dig beyond the surface.
Why do you think size inclusivity is important?
It’s a bizarre thought to push an ideal body type because we are all ideal, don’t you think? I mean….. We were all made to be different. Shouldn’t that be celebrated rather than be ashamed of it? Taking the time to actually fit a garment that accommodates a range of body types takes more time and it’s more expensive which is why most companies don’t do it. Well I invest money and time into our fit and customers….. We don’t take the lazy and archaic way of doing this (yes, I’m throwing major shade) by following these “standard” measurements that most certainly don’t exist in most women. When we do fittings in the studio, we don’t fit it on a standard fit model. We throw it on a bunch of different people and watch them move in the garment, taking time to study it and make the garment reach its fullest potential.
Your recent models are not the typical models you see in mainstream media. They are beautiful and uniquely different. What made you go in that direction?
I was so sick of showing it on hangers to be honest. I understand why the fashion industry has done that for so long because it truly does put the main focus on the garment and not the woman wearing it. For Vincetta, I want the woman to be the main focus of the piece. She is strong and amazing and lovely and will know how to take the piece I’ve created and give it her own narrative.
I need to be excited and inspired by the women who wear the clothing I’ve created, and you can’t do that in a structured and forced way. Looking through essentially a menu of human beings that have been curated based on their proportions and height. Once again, a very strange concept, no?
I respect professional models and I do agree it is in an incredibly respectable profession and not an easy thing to do…But there are enough brands showing models in their current form…I like to show human beings that are just..being who they are. I also think anyone should be able to model and not just this archaic way of 5’10 + and 34/24/34. It’s ridiculous. It needs to stop because it’s toxic to the future generations of women to come.
Photo credit: theassemblist.com
At Washed Ashore, we’re all about sustainability. Producing quality products that also don’t harm the environment is extremely important to us and I know that you have been doing the same with Vincetta. What made you use deadstock fabric for your capsule collections?
I’ve always found it more interesting to create from scraps and found objects. I started doing that ever since I was a child. Like “wow this is going unnoticed, just sitting there….I’d like to turn it into something beautiful.” And that’s how I approach my first ever photo shoot (and that car garage on Woodward Ave eventually became the name of my brand) Vincetta Garage ——- Vincetta (to win to conquer)
Deadstock has become the core of Vincetta’s material supply chain, making up 85%-90% of materials used. It’s thrilling and inspiring but also heartbreaking at the same time to see all of this waste. To work within your means and what already exists is challenging requiring restraint and major focus.
The main reason why I was determined to scale the deadstock concept was to use the least wasteful route to source my materials. These already exist and are waiting for designers like me to create a new narrative for them. It’s also more affordable so I can get better quality materials at a more reasonable price which also means that customers too benefit from this. It’s all of the things.
Honestly, if fabric vendors stopped creating fabric for like 10 years, I guarantee you there would be enough materials out there to keep Vincetta going.
What are some of your go-to pieces that you wear regularly from Vincetta?
Definitely these days : Gallerie shell, Tee Neck, Notch Blazer, Cocoon coat, and Patti Trouser. I wear them all the time. But to be honest, I’m pretty stoked for the AW2019 capsules because I pretty much want to live in all of it.
Do you have any quotes that you live by and carry over into your brand?
“At the end of the day, we can endure much more than we think we can.” – Frida Kahlo
“We’re all a little broken. That’s how the light gets in” - Hemingway
Those are two quotes I’ve always referenced. A lifestyle that I’ve always encompassed, but only recently discovered is Wabi Sabi : In traditional Japanese aesthetics, wabi-sabi (侘寂) is a world view centered on the acceptance of transience and imperfection. Characteristics include asymmetry, roughness, simplicity, economy, austerity, modesty, intimacy, and appreciation of the ingenuous integrity of natural objects and processes.
Photo credit: thestyleline.com
Lastly, any travel plans coming up this year? Any suggestions on where our next Washed Ashore destination collection should be? Do share! :)
I’m going to the Philippines in six days with my partner, JC! Cannot wait. Would love to wear your pieces there. I feel like it would compliment Vincetta so well.
I will also go to Lebanon most likely in August or September. Beirut would be amazing for Washed Ashore pieces!
Find Deanna and Vincetta Studio here: